Cosmicfairytales

A Pet Dog or Cat, Which Is For Me? Learn The Positives and Negatives.

Pet dogs or pet cats, both of these animals are popular pet choices available for us to choose from, but which pet is right for you? Cats and dogs are pretty much polar opposites of each other, from the personalities they carry, to the mannerisms they outwardly display, and if you want to identify what pet is right for you, then we need to learn more information about these amazing animals.

I’ve lived with dogs and cats for a long time, helping to raise them from a young age and eventually into full grown adults, so I understand the pros and cons each one of them holds. For your benefit, I’m going to list those positives and negatives from my personal experience, which will hopefully allow you to answer the question: “Is a dog or cat the right pet for me?”

Behavior – How Loving Are These Two?

Pros for Dogs: Dogs always appear to be happy, no matter what the circumstance. As long as you bought a puppy at a young age and gave them plenty of love as they grew up, then the dog’s attitude should be a fun and loving one, and that’s exactly what owners want. Dogs are loving, loyal, and are simply entertaining to just be around. In fact, I don’t think it’s possible for dogs to feel another emotion besides joy! Well, they also feel guilt when they do something wrong, but besides that, dogs are constantly brimming with positivity and it is absolutely infectious at times. Imagine a tiresome day at work, coming home and plopping down on the couch, and then being greeted by your happy animal companion who wants nothing more than to cheer you up. Aw, how nice of them!

Cons for Dogs: However, dogs sometimes can get too needy for your attention. Maybe after that long day of work, you instead want to go home and rest without any interruption, but a dog may still attempt to smother you for a pat on the back. Dogs also have the tendency to get jealous over other pets who are being given any form of attention, and may exact revenge if you don’t provide the same amount of love towards them. I had a Poodle that would pee in undesirable locations knowing it was bad, but did it anyways because she got angry or jealous. That was one bad dog. Not all dogs have such an obnoxious characteristic, however.

Pros for Cats: Unlike dogs, cats have more than one emotion! They are also far more independent and conservative. Cats will always have a fondness for their owners, but they choose to show it only when they are in the mood. A cat might wake up after a brief rest, and spontaneously think: “Well, I feel like getting some attention now,” and they’ll walk over to you and start rubbing up against your legs while purring. That’s when you know the cat is in a good mood, when they sound like miniature car motors.

Then there are other times when you will try to pet them, and the cat will just be like: “Yeah, whatever, thanks I guess.” Or the cat is in an extremely lazy mood and will refuse to respond to anything you do. Nobody ever knows how a cat will react, their behavior is random. You kinda have to “earn” their respect and attention, but hey, nothings wrong with that. Plus, cats won’t always be a bother when you’re busy.

Cons for Cats: The problem with a cat’s attitude is that it’s inconsistent, or arbitrary. There are occasions when you just want a friendly pet to come lay down on top of your lap or next to you, and cats will certainly do that, just not whenever you want. What I’m trying to articulate here is cats are not as loyal or willing to comply as easily as dogs.

Here’s an example: Once a dog learns his name, he’ll respond without hesitation when you call him. A cat, however, even when he hears you calling, will choose to either listen or completely ignore you. The cat will even raise it’s head towards you, acknowledging that he’s heard your call, and then close his eyes and go right back to sleep. How rude! Cats will listen every now and then; it’s just if they are in the mood.

Conclusion: The personality is a preference thing. People like loyal and loving pets, but they also enjoy pets who show can show some restraint.

Messiness – How Clean Or Messy Are Dogs and Cats?

Pros for Dogs: Uh, well, you know, um… Okay dogs are not really the cleanest animals around. The good thing is you can potty train them, and training them to go to the bathroom outside is both convenient and a whole lot less smelly for your home. That’s really all I have to say for the positive side. Dogs will take care of themselves most often, but you will probably need to give a bath from time to time to help keep them clean.

Cons for Dogs: First off, if you haven’t potty trained your dog yet, you should! Otherwise, the dog will pee or poop wherever they please, and that’s just gross. On top of that immense problem, dogs are known to chew on wires, shoes, or anything else accessible on the ground. Wires that have been chewed through will render whatever appliance it was powering to be fully useless. Depending on what the appliance was, it may need to be replaced, and means spending money. The same goes for the shoes.

To remedy this problem, you can buy cord covers to cover any vulnerable cords laying around. Make sure the covers are hard enough to prevent any chewing. As for the shoes, put them away in a closet somewhere. Also, consider having a few chew toys available for your dog to satisfy their chomping urges; it’ll save you money in the end.

Pros for Cats: Cats, to match their independent behavior, clean themselves many times. It’s part of a cat’s daily routine. They even have tongues that have a sandpaper like texture to help clean and groom their hair. Due to a cat’s frequent cleaning, they rarely need to be bathed, which is great. I mean, have you tried bathing a cat before? It’s a nightmarish experience for sure.

Most cats are already potty trained, all you have to do is have a few litter boxes scattered throughout the house, the rest can be left up to them. How convenient is that? You can even let a cat outside and they’ll take care of business, even burying it after they’ve finished. Cats are very clean animals.

Cons for Cats: Until they throw up a nasty hairball, that is. A major downside for cats is the perpetual vomiting. Some cats do it more often than others, but at some point, the cat is going to get a hairball from their constant cleaning, and you will have to clean it up! It’s kinda gross, but you’ll get used to it eventually.

Additionally, it’s important to spay or neuter a cat as soon as possible. It’ll prevent them from spraying your home with urine. Seriously, the earlier the better. You don’t want a cat to develop a spraying habit, it’s the worst.

And of course, cats have the tendency to claw furniture! There are scratching posts one can buy to discourage this type of behavior. Placing the posts next to the piece of furniture is most effective.

Conclusion: Cats are cleaner than dogs, but have the potential to be messier, especially if they are not spayed at the right time. But self-cleaning and instinctive potty training are two very convenient hygienic qualities to have in a pet.

Fun – Are Dogs or Cats More Fun To Play With?

Pros For Dogs: Because of a dog’s willingness to listen, to put it simply: it allows you to do more fun activities with them, and that can be way more fun for certain people. You can teach a dog new tricks, like sitting, rolling over and playing dead; all of which are entertaining for you and your family to see. Dogs also love to go for walks in the parks for some healthy exercise, or play an exciting game of fetch. Undoubtedly, dogs are very amusing animals and most of the fun comes from the owner interacting with their pet, unlike cats. I’ll explain below.

Cons For Dogs: Fun stems from an energetic and friendly attitude, which is precisely where dogs excel. If you are looking for a fun pet then, dogs will rarely disappoint. No real cons come to mind in this department.

Pros for Cats: Cats, despite their supposed sophisticated demeanor, are captivated by the simplest of things. If you’ve raised a kitten before, the first thing that stands out is their ability to entertain themselves with absolutely anything. It’s a cat’s self-entertainment that is so enthralling and fun to watch.

My cats will attack innocent rugs, rolling themselves up inside and clawing at the furry mat as if it were alive. They’ll also chase their own tails around in circles until they get dizzy, in which case they’ll stop for a few seconds, and do it all over again! Cats will stalk bugs in the house, hiding behind cover and methodically pacing themselves towards the unsuspecting insect, then they crouch down, shake their behinds back and forth until finally ending with a vicious pounce. It’s hilarious to see, and you would be surprised at how effective cats are at eliminating bugs.

If you want to participate in on the fun and interact with a cat, you can. All you need is a single piece of string. Seriously, cats cannot resist the opportunity to play with a piece of string. Even if you were to wake a cat up in the middle of the night, and they see a string wiggling vigorously in front of them, they’ll instantly become wide awake and start playing around with it.

Cons for Cats: While cats will amuse themselves with simple things, you’ll have a hard time getting them to learn any tricks. Or going for walks. Or playing with things that are not strings or string equivalents. Oh well!

Conclusion: Two different styles of fun are at work here. Dogs are more willing to learn and play with their owner, and that’s fun. Cats on the other-hand, are more willing to amuse themselves, which is fun for the owner to watch.

Cost – How Much Will These Pet Dogs and Cats Cost Me?

Dogs: The average cost of a dog varies and is usually dependent on their size. Bigger dogs such as German Shepherds will require more food to eat, while smaller puppies like a Maltipoo need much less. The more food you buy, the costlier it becomes. Other dog expenses might include flea medications, chewing toys, cord covers to protect electrical wiring, and a new shiny pair of shoes if they get chewed up! If your dog is not potty trained for the outdoors, pee pads can cost money as well.

Cats: Cat expenses include dry food, flea medications, litter boxes plus litter (unless you let the cat outside all the time), and possibly hairball medication if they struggle getting a hairball up. Cats most often than not don’t have trouble with hairballs because dry foods have a specific ingredient to help lubricate the hair. Also, don’t forget scratching posts for the cats to scratch, the posts cost substantially less than the furniture!

Conclusion: Both cats and dogs require money to take care of, is anyone surprised? Dogs may cost more if you get a bigger breed.

There you go! Those are the positives and negatives for owning a pet dog or cat. They each come with their own unique set of problems, but if you are able to look past them and pick a pet that has a personality that closely matches your own, I think it’s a decision you won’t regret making.

You could also just get both. Dogs and cats living together… what a crazy thought, but it’s possible. I do it!

 

What is advertising?

It is hard to find a satisfactory definition of advertising.

A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.

No advertising definition is here possible except as this entire article may be accepted as a definition. So rapidly has advertising advanced through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. The advertising of yesterday is not the advertising of today. Men not so very old have witnessed its entire development from an untrustworthy instrument of quacks to its place as an engine in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that of the human race. Just as soon as there were enough people in the world, some sort of formal announcement had to be made. The early history of such announcements – from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and from the advent of printing to the beginning of real advertising – is of interest only to the archaeologist. It is of no value to the business entrepreneur. It would be of no assistance to understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of a modern bank.

Every attempt to secure the sale of a product or service is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car – all these are forms of advertising in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.

At least one principle we know of, stays constant, not eroding with the passing of time or the use and or abuse of men, not concerned with the weather outside, nor considering your personal health status, or taking into account your surrounding circumstances, and that is that you have to keep doing it, it has to be fed, no way around it, it keeps asking for every ounce of your commitment if you expect any kind of visible returns.

Whatever the appropriate definition of advertisement is, one thing is to conclude, it is because it has been. And every succeeding year since the beginning of the human entrepreneurship it has left its precious deposit of new ideas, better methods, larger and swifter efficiency, and the promise of an even greater growth.

 

In case one didn’t know it, the actions taken on a contract are all tied to the “execution” date, also known as the “date of final acceptance” (Texas Association of REALTORS┬« (TAR) form 1601, pg.7). This means that all addendums or agreements with specified time limits must be met within the time specified on a calendar day basis with day one beginning the day after the executed date.

The most important time frame that the home buyer or home seller should keep in mind is the option period, if one has been negotiated. For simplicity sake, let’s use a hypothetical contract signed by all parties and executed on December 31st with a ten day option period. This means that day one of the option period begins on January 1st and ends at midnight on January 10th. This option period is often used for inspections of a property, insurance quotes, and repair negotiations. Once this hurdle is jumped, appraisal and survey follow to complete the closing process.

When dealing with home owner’s association documents, surveys, and third party financing approvals, the same rule applies. If the addendums specify a certain number of days, one must be sure to comply with the deadlines or be in default – which is never a good thing.

Remember, the clock starts ticking on the date of final acceptance, also known as the execution date or the effective date. Professional REALTORS® should always be aware of time constraints within your contract, and need to remind you of the date as a buyer or seller. If not, be sure to ask your REALTOR® what the time frame is.

 

Nowadays online advertising is a popular trend among all business owners. Online advertising has emerged as one of the most powerful tool of advertising. This is because the wide reach of Internet and online advertising websites.

The dependency of people over Internet has increased drastically. They now knock the doors of search engines or various online service providers in any specific domain of their interest. Therefore, having a powerful online presence helps business owners or online traders in getting more and more number of customers for their particular products and services.

 

Having powerful presence does not mean just owning a domain name and a website. You need to be easily noticeable and your potential customers should identify and get you easily. For that, you need to promote your online presence. It does not matter whether you are providing services of products online or not. Even if you are operating an offline business, you need to have your powerful identity over internet, so that the potential customers of your products and services segment can find you easily.

 

Online advertising helps businesses in targeting global customers. You can operate your business from anywhere in the world and serve your customers across globe if you have your powerful presence online. Therefore, online advertising serves your aspirations of getting global exposure within very short span of time.

 

Online promotion of your online identity, your products or services being offered by you is very cost effective. You do not have to spend lot of money for promoting yourself on internet. Your expenditure in online promotion is just a fraction of what you had to spend on traditional modes of advertising in popular print and electronic media. Therefore, cost effectiveness is the most important purpose behind stress on online advertising. Through online advertising people can expect maximum returns of their investments.

 

There are different forms of Internet Advertising. Banner advertising and pop-up ads are now matter of past. They are still present and equally popular as they were before, but now the stress is on search engines based advertising. People now understand that if they are getting top search engine ranks in almost every popular search engines, then no one can stop them from getting success in their business.

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing.

The Viral Marketing is a marketing technique that is using the social networks, both online and offline, for transmitting the message or advertisement, through self replicating viral process. This process resembles to spreading computer viruses or biological viruses.

Almost anything can be the subject of viral marketing effect: information, web link, video clip, e-Books, etc.

Methods of viral marketing expansion can be:

Word of mouth – simple communication between people who knows each other.

Social Media such as Facebook are the perfect examples of viral media. The number of people who are using these services is huge. The members of these social media environments are connected very well, since every user has many contacts. Finally, method of sharing idea or message is very simple, through different sharing techniques.

“Invite Your Friend” calls from different e-services. These messages that provokes the actions are moving significant part of population who wants to share the message, but they are not willing to invest effort.

Advantage of viral marketing is that it takes very little or no investment. The viral marketing system is powered by the will of transmitters to pass the message further. The power of exponential growth is tremendous. If every person is distributing the information to 5 people and further, this gives are 3.125 informed people after 5 levels from original message transfer. The viral marketing experts know this formula very well, therefore, the viral marketing is part of marketing techniques portfolio.

Disadvantage is that viral marketing is not reliable as a standard method of information transfer, since it is not likely that every idea will be transferred at the same rate. Simply, the outcome of the viral marketing campaign is unpredictable, since the power of campaign depends of many parameters.

Also “viral competition” dictates the effectiveness of viral campaign. If two similar campaign are present at the same period to the similar audience, it is likely that the social group will transfer the message that seems more interesting at the moment.

There is no secret formula for guarantied success of Viral Marketing campaign, but good ideas, with tone of humor, anticipation and value adding elements can help the viral marketing campaign to succeed.

On the other hand, Direct Marketing is a sales method where advertisers approach potential customers directly with advertisement, products or services. The most usual methods of direct marketing are telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, direct visits etc.

There are two main differences that distinguish it from other types of marketing. The first characteristic of direct marketing is that the message is transferred directly to consumers, without use of intermediate communication media and mass media campaign. The second characteristic is “call to action” principle of communication to the consumers.

Direct marketing is attractive to many companies since the campaign results can be measured directly. For example, if a marketer sends out 5,000 messages by mail and 250 respond to the promotion, the company easily calculates that campaign gave 5% response rate.

On the other hand, the measurement of other media ( TV, Radio ) must often be indirect, since there is no measurable calculation of message recipients. Measurement of results is a key element of every activity.

Direct marketing is practiced by businesses of all sizes – from the smallest start-up company to the multinational corporations. The decision of using of direct marketing approach is not related to the size of the company. If the niche of targeted population is too small, the direct marketing may pay off more than large scale advertising campaign.

The Direct Marketing and Viral Marketing have completely different approach. The power of both marketing approaches can be leveraged, depending on the situation. Every person is the potential shopper, it only takes a little to trigger the shopping mechanism.

 

Indian weddings are easily among the most colourful, elaborate and lively in the world. Unlike the West, where it is the bride and the groom that are the prominent characters, in an India wedding, it is the immediate and extended families on both sides that are the star players! A wedding is a social affair, and heralds the coming together of not just the couple but of their families as well. So, it should come as no surprise that a majority of the youth comply with their family’s wishes even today and go in for arranged marriages.

A typical Indian wedding comprises of three broad segments – the pre-wedding ceremonies (which are almost as elaborate as the actual wedding itself), the wedding and some post-wedding rituals.

India is a vast and diverse country, with the North, South, East and West each having its own distinctive languages, cuisine, customs and traditions and wedding rituals.

North Indian marriages

A traditional North Indian wedding takes place at the brides’ home. North Indian marriages are characterized by several pre-wedding and post-wedding ceremonies. The most important pre-wedding ritual is that of the Mangni or Sagai (engagement ceremony). The boy and the girl exchange rings in the presence of a religious priest and family and close friends.

On the actual day of the wedding, the boy’s family sets off for the girls’ house in the evening amidst a lot of cheering, dancing and general merriment. The groom mounts a brightly adorned horse, usually with the youngest boy of the family sitting up front with him. He is preceded by a crowd of his male and female relatives, and friends, dressed in all their finery and accompanied by a musical band. His face is covered with a curtain of flowers (the sehra which is tied by his sister). The noisy, procession, with the band belting out the tunes of the latest Bollywood chartbusters, makes its leisurely way past residential houses, busy streets before finally arriving at the girl’s house.

The groom and his family are warmly received by the girl’s family, new members greet each other by exchanging garlands of flowers.

Finally, the groom and the bride, seated on a dais, get up to exchange garlands in the Jaimala ceremony – one of the most important of North Indian wedding traditions -amidst a lot of good-natured cheering.

The next part is the most symbolic one – the Saat Pheras (or the seven steps) that the bride and groom take around the ceremonial fire. Thus usually takes place very late – usually after 12 midnight – much after the guests have feasted and left and only the very close relatives on either side are left. Both of them circle the scared fire, taking vows to love and honour each other throughout their lives. The groom then applies a streak of vermilion to the bride’s head, after which they become lawfully wedded husband and wife.

The bride is then given a tearful send-off by her family as she leaves with her new husband to start a brand-new life.

South Indian marriages

The biggest difference between North Indian and South Indian weddings is that the latter takes place during the day instead of at night. The basis for the rituals is the same except that they are conducted in a different manner.

The wedding venue is usually a hall where the wedding mandap ( a small covered enclosure) has plantain trees tied to both the gateposts, overhead festoons made of mango leaves strung together, and Rangoli designs (intricate designs made with coloured powder) at the entrance.

The evening before the actual wedding day, the bridegroom is led in a flower-decked procession from a temple by the bride’s parents to the marriage Mandapam (hall). Once there, the formal espousal ceremony takes place. The elephant-headed god Ganapati, the God of Initiation, is invoked, and is entreated to keep away all obstacles away from the couple.

The ritual is followed by presenting clothes to the couple. Interestingly, the marriage ceremonies are performed separately by the bride and the groom.

The marriage ceremony is formalized in the hall by a Vedic priest who chants ancient hymns and verses, recalling the names of three generations of ancestors of both, the bride and the groom before all who have gathered to witness the wedding. The bride and the groom exchange garlands when they are lifted onto the shoulders of their respective uncles.

The bride then sits on her father’s lap for the ‘Kanyadan’ (giving away the daughter) ceremony to the bridegroom. The bride is presented with a Mangalsutra (the scared necklace that signifies her married status) as well as a new sari which is draped around her by the sister of the bridegroom.

After this, the groom walks seven steps with his bride, holding her hand in his. The seven steps are the most important part of the wedding ceremony.

The wedding is followed by an elaborate and delectable wedding feast, usually vegetarian.

Automotive equipment and tools are a very important part of the automobile industry. They can range from simple hand held devices to large structures that can even lift a heavy truck. The uses of these equipments in the world of automobiles cannot be undermined. For carrying out repairs, for changing a tire, for lubricating, for servicing, for charging up the battery, and for cleaning the vehicles, these equipments are very important.

Here Is A Brief Note On Some Of The Uses Of These Equipments.

Automobile Equipment Usage

* Automotive Lifts: Hydraulic lifts are very common in the industry and are used in showrooms, repair shops, and automobile factories. They generally come in the form of a platform fixed on a zigzag leg that can be raised or lowered as required. Heavy vehicles can be raised by the use of this equipment. These are how cars reach the first or second floor of a showroom or how the repairs to the lower part of vehicles are carried out in a mechanic’s shop. These lifts can be of different types like motorcycle lifts, runway lifts, drive on lifts, in-ground lifts, etc.

* Lubrication Equipments: As the name suggests, these are used to lubricate parts of the vehicle. There is a long list of lubrication equipments available and each is used for different lubrication purposes. Oil and grease reels, grease guns, oil drains, and oil and grease pumps are all examples of such commonly used equipment. Blacrank is a good brand when it comes to these equipments. Blacrank oil pumps are indisputable masters of the group.

* Compressors: Air compressors are used to do various works on automobiles. Generally, air compressors give additional pressure to drive in screws and give more power to tools like wrenches and nail guns. These are also used to remove dirt from the vehicle.

* Service Equipments: A vehicle needs to be serviced from time to time to ensure its proper running. This is where service equipments come in. These are battery chargers, fuel transfer device, brake fluid exchangers, coolant service equipment, tire changers, etc.

* Reels: These come in different shapes and sizes and are an important member of any automotive equipment list. Reels could be air reels, exhaust hose reels, grease reels, etc. Reels help to keep the pipes and hoses in place and also to extend its life. They can be easily reeled out to the required size and stored by reeling back.

* Jacks: Jacks are important not only in the shop but also for every vehicle owner. They enable the person to lift up the vehicle for the purpose of changing tires or doing some emergency repairs on the vehicle.

The list of automotive equipment is quite long and their uses quite large. Companies who sell such equipments also deal in car parts, thus making the store a one stop place for all things related to automobiles. Nowadays, there are thousands of online stores selling these equipments making them more accessible to all in need.

A lot of people are enchanted by the idea of owning a pet fox. They’re charming, intelligent animals, and there is a lot of appeal in having a “special” animal that not many people have. While foxes can make decent pets for someone with the time and resources to care for them, a lot of people make the mistake of buying a pet fox thinking it is going to be just like a dog.

1. Foxes Are Difficult to Train

Dogs are born with a very strong pack mentality. A dog sees you as its alpha, and is hard-wired to want to obey the leader. They live to please you. A fox, however, lives to please itself. While they are very intelligent, the core motivation of a fox is different than that of a dog. The dog wants to please you and make you happy, the fox wants the treat.

2. Foxes Stink

Foxes have a very strong odor. While a dog can take a few weeks without a bath to work up a powerful stink, foxes smell skunky 24/7. This strong, musky odor can be lessened somewhat by having the fox neutered, but it cannot be eliminated entirely.

3. Foxes Are Shy

Many people picture a fox as an awesome pet that they can show off to their friends and neighbors. Unfortunately, the reality almost always falls far short of this. While foxes often become very attached and affectionate with their families, they remain impossibly shy around visitors and strangers.

4. Foxes Have Special Needs

Foxes have special dietary and exercise requirements outside that of a dog. They are extremely energetic, and require loads of exercise every day. A large, carefully-built outdoor enclosure is a must. Which brings me to my next point…

5. Foxes Are Escape Artists

Foxes are much more proficient at getting out of enclosures than even the most determined dog. They can leap six feet in the air, climb up fences, and even cling upside down to climb along a chain link ceiling for short distances. Any enclosure that is meant to keep foxes must not only be large, but impossible to dig out of and have a full roof.

6. Foxes Are Destructive

Many people buy a fox under the mistaken impression that it can be kept as an indoor pet, and left with free run of the house while they are away at work. Nothing could be farther from the truth, particularly with the larger species like red foxes. They will steal and hide anything small enough for them to carry, and shred just about everything they can get their teeth in to. It is nearly impossible to break even the best-trained fox of these behaviors. A dog can be taught not to chew things, a fox can only be taught not to chew things while you’re watching. While a fox is loose in the house, it requires constant supervision.

In conclusion, foxes can make fascinating pets for people who are prepared to care for them. If you are interested in a pet fox, go into it with your eyes wide open, do your research, and understand that caring for a fox is not like caring for a dog.

When people decide to leave the comforts of their home and venture to other locations there is usually a reason behind it. Whether the cause to travel was a last minute whimsy or had an actual purpose, it makes one think about all of the reasons why people travel. Reflect on the last time you left your location and ventured to another one. Did it have a purpose behind it? Let’s look and see if your motive to travel matched any of the one’s listed below. These are not listed in any particular order.

1. Romance- There are thousands of people who are involved in long distance relationships. At some point though, they need to see each other. For the sake of love, people will travel for hours to spend as much time as they can with the love of their life.

2. Relaxation- All work and no play is not a good thing. People need to get away from the stress of everyday life, and a nice sunny location with a beach might just be what the doctor ordered.

3. Family/ Friends -Many people have family/friends that are located in different parts of the world. They need to visit with them even if it’s for a short period of time.

4. Religion- There are places in the world that hold religious importance for many people. Religious travel is often related to a purpose such as seeing where the last pope was buried, or traveling to the town where Jesus was born.

5. Death- A relative, friend or acquaintance has passed away and travel is required to attend the funeral which is located out of town.

6. Honeymoon- You’re getting married and are going somewhere special to celebrate. This usually occurs right after the wedding, but there are many occasions where people celebrate a honeymoon years later.

7. Education-You’re getting your education somewhere other than where you live or you are going away on an educational school trip.

8. Celebration- Wedding, Anniversary, Birthday, Birth- There’s always something to celebrate and it doesn’t always happen where you live.

9. Medical/Health- Sometimes the treatment you need isn’t available in the city/town where you live. Often the best medical care is costly and requires travel to receive it.

10. Work- Job requirements might mean a fair bit of travel is involved. Even if the travel is within your own country it still has a purpose attached to it.

Overall, traveling can be a wonderful experience or it can be draining, expensive and just plain torture. Nonetheless if you need to go then embrace it for what it is, and try to make the best of it even if it wasn’t planned.

 

Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.